Jordan Booth: Branding
I have always been fascinated with psychology, and for the longest time, I thought I was going to pursue a career in it. In a way, I am because I have learned that the best thing a graphic designer can bring to any project is a strong sense of empathy.
I strive to think creatively with projects people are too hesitant to take on because I’m not afraid. I appear to be Clark Kent, but in reality, I am Superman. Using my powers of empathy and observation, I’m able to design not just what’s on the surface, but show a deeper level of sympathy to respond to people’s needs and struggles. Through that, I have become who I am as a designer, an observer, and most importantly, a person.