Dreaded Drive-In
Identity system across media types.
Student Project
With the ongoing COVID-19 pandemic, drive-in movie theaters have seen an upsurge in ticket sales, as something that was once obsolete, is now one of the few ways the people can be entertained while still maintaining social distancing orders. This project is for a pop-up drive-in film festival with a focus on horror films, which is a genre of films that became synonymous with drive-ins. The main focus of this project is the consideration of creating designs related to the pandemic.
Welcome to the Dreaded Drive-In! Here, you can see some examples of signage advocating social distancing orders, one being placed at the entrance, and one telling moviegoers their spot number. In the last image, the car decal advertises the drive-in, well also giving moviegoers something to show their love of horror films.
The app is one of the most important components for the drive-in because it’s how the user is able to search for pop-up locations, purchase tickets, and order food and drink from the concession truck.
The first series of posters advertise the event, listing out the films, and gives the audience a QR code for the app that sells tickets and runs the concession stand.
The second series of posters represent different genres playing on different nights. Each poster utilizes different techniques and characteristics used in horror movie posters and typography such stretching type, type on paths, as well as angled type.
Social media is an important tool for advertising so that it can reach people at home, as well as the posters now include motion.
Here are 3 different videos displayed on the screen at the beginning, middle, and end of the night. Each video uses clips from the movies shown and has overlaid audio from old intermission videos from the 50s and 60s; it adds a humorous element to the experience.
Order snacks today safely from the mobile concession truck. There’s popcorn and soda, as well as many other items. The design uses a textual pattern of adjectives, because, in old advertisements, a lot of the language used had one-word adjectives.
It’s important that this business can still maintain a profit, as well as making items that horror movie buffs would like to have. The posters and logo for the drive-in are showcased on shirts, as well as on stickers. There are also trivia cards featuring the most notorious horror movie monsters with a fun fact on the back. For example, did you know Freddie Krueger was stood up on prom night? Now you do!